From now to Oct 20, if you bring any of your old denim to Gap, you will get 30% off a pair of jeans from their 1969 collection.
Make it 35% off if you use your Gap/Banana Republic/Old Navy card. OR Like them on facebook and get an extra 10% off! (Or you can mention Jeans40 at the register, haha, I already liked them.)
I believe this is an annual thing that Gap does in conjunction with Cotton. From Blue to Green organization. I think this is a great way of getting rid of your old jeans even if you DON'T want to shop at Gap. Your old jeans can be recycled and turned into home insulation. Check out http://www.cottonfrombluetogreen.org for more details.
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